It's one thing to shape experiences that improve lives. Helping people make better decisions is where the real work happens.
Featured work
We turned practitioner research into safer assignment flows and moderated usability testing before handoff.…
As research lead for the NHS product team, I delivered personas and journey maps to improve routing, reassurance, and wait-time updates.…
As solo design lead, I redesigned core flows so energy teams could enable and trust ML-generated hourly carbon estimates.…
What I do
Research-led design across discovery, prototyping, and validation, tailored to complex domains where trust and clarity matter most.
Interviews, surveys, and affinity mapping to learn what users need. Findings become personas, journey maps, and clear reports.
Clean, accessible interfaces with clear hierarchy. From wireframes to high-fidelity screens developers can build from.
Workshops that bring stakeholders and users into the process, so solutions match real workflows.
Structured testing from script to report. I run sessions, capture findings, and turn them into design improvements.
How I work
Structured, user-centred design from discovery to delivery. Built for teams that need evidence-backed decisions, not just polished screens.
Companies worked with
Why work with me
I do not design from guesses. Decisions come from user evidence like interviews, testing, and real workflow context, especially in healthcare.
Co-design workshops and stakeholder input are central to my process. The best solutions come when the people closest to the problem help shape them.
Personas, journey maps, and reports only matter if teams use them. I focus on artefacts that drive decisions, not documents that sit on a shelf.
I document what developers and product teams need, covering states, flows, and the reasons behind them, so implementation moves faster with fewer surprises.
FAQ
I'm actively looking for UX/UI design roles. If my work resonates, I'd love to hear from you.